mellow academy - Mellow - Made of print

The idea of educating clients accompanied us a few years before the Akademia Mellow was officially established. I believe that a company with 20 years of experience would be selfish leaving all of the acquired knowledge for itself. When looking at our materials, one of the workshop participants said to a friend: "You won't come up with something like this if you don't know what the possibilities are." We've heard it by accident and we really appreciate these words because they perfectly represent why we operate as the Akademia Mellow. Printing products stand for an unlimited number of possibilities in terms of creatively combining paper and technology. Clients want to create unique materials with us, ones standing out from the rest and enchanting. Apart from the fact that we carry out constant consultations when planning an execution, we also organize meetings with clients in the form of workshops. Precisely in order to show what's possible.

What do the workshops look like?

We carry out workshops together with our business partners: providers of printing bases and branding agencies. We meet with clients at locations having a pleasant atmosphere, for example manor houses or spacious conference halls. We require a lot of space because we prepare a rich exposition of our products: packaging, notebooks, marketing materials, and albums. We carry out lectures, talk with the participants, as well as present our portals for managing and ordering printing. It is important for us that the workshops stand out with the highest activity of participants. Fortunately we don't have to encourage them in any special way. We see a lot of commitment and we are very happy because of it.

What do we talk about?

We select topics related to printing techniques, ennobling and finishing, as well as selecting the right printing base. For example we carry out a lecture titled "Selecting paper constitutes an important element of creation", which by the way also took place during following workshops (for example, a friendly branding agency discussed the process of designing an advertising message during its "Print differently" workshop). Our favorite subject consists in printing technologies - Akademia Mellow specializes in sharing knowledge concerning printing with the HP indigo, UV printing, digimatt, as well as ennobling. We also willingly show how we bind products - we've presented laminated or album bindings on numerous occasions. Clients are interested in production processes. Therefore, to meet their needs we've organized workshops during which they were able to see how a book is made and what to do in order for its form to enchant the recipients.

What's next?

We don't rest on our laurels. Because we work with clients from all over Poland, and not only Krakow and its surroundings, we want to visit them at other locations within our country. Initially we will probably visit cities in lesser Poland and Silesia (follow us on Facebook, information concerning following workshops will surely be posted there: facebook.com/mellow.madeofprint), but we also want to visit advertising and printing aficionados in Central and Northern Poland. We see that Akademia Mellow’s idea has a lot of potential, there are many people willing to participate and a lot of questions are posed during meetings. We also sincerely ask everyone for information what would you like to learn during following workshops. We will do our best to adjust our plans to your needs.

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Warszawa

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